|DEALER, PRIVATELY HELD: Rick Case, Owner, Rick Case Automotive Group|
Case, 71, draws buyers by doubling the manufacturer's warranty at each of his stores. And vehicle buyers at six dealerships get discount gasoline and free lifetime car washes.
Case also is a stickler for employee training. New salespeople must not have worked at other dealerships, and they spend a month in training before they can sell to customers. Case expects daily training of employees, mostly online but also in classrooms at his stores. Says Case: "Training is the best investment you can make."