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DESIGN: Klaus Busse, Head of interior design, Chrysler Group
 
Automotive interiors are often viewed as design backwaters compared with sexy sheet metal. But Chrysler Group's Busse, 44, found his calling in the cabin, transforming the automaker's vehicle interiors from horrid to award-winning in just a few years. Starting with the 2009 Ram 1500 pickup, the Daimler AG ex-pat broadened Chrysler's color and materials palette and introduced creative designs to each new vehicle. Chrysler's interiors now rival those in much more expensive vehicles.