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SERVICE AND PARTS: Patrick Dougherty, Vice president of Mopar sales, field operations and product development, Chrysler Group
 
The Jeep brand was an obvious prize when Fiat took over operational control of Chrysler Group in 2009. For years, Chrysler had largely ignored the multibillion-dollar aftermarket for Jeep performance parts. But no more.
Under Dougherty, 54, and Mopar brand head Pietro Gorlier, Chrysler-Fiat's global parts and service brand is developing hundreds of its own factory-authorized performance parts for the Jeep Wrangler and Grand Cherokee and other vehicles to capture a bigger chunk of aftermarket revenue.