|CEO, EUROPE: Norbert Reithofer, Chairman of the board of management, BMW AG|
BMW, Mini and Rolls-Royce brands are set to reach all-time highs this year after the group sold a record 1.85 million units worldwide in 2012.
To keep BMW No. 1, Reithofer is playing to the company's strength -- "sheer driving pleasure" -- by investing heavily in state-of-the-art gasoline and diesel models, and battery-powered vehicles. This month it is launching the i3 compact EV. The sporty i8 plug-in hybrid two-seat coupe follows next year.
Reithofer said: "Despite the higher level of expenditure on new technologies and a challenging market environment in Europe, we are well on course to achieve our targets for the full year." That includes an automotive operating margin of 8 to 10 percent in 2013.