Subaru will get more BRZs to sell
LOS ANGELES -- Subaru of America will get 2,000 extra BRZs over the next four months as it tries to keep up with demand for the new coupe.
The Japan-built BRZ went on sale in April with about 500 units a month allocated for the United States this year. But demand has been greater than expected.
"We are selling all the BRZs we can get," said COO Tom Doll. "We have been sold out since the car was introduced."
Subaru of America initially asked for only 6,000 BRZs annually, and has sold 3,120 through October. Doll could not say whether the extra allocation will be extended through 2013.
The rear-wheel-drive BRZ was developed jointly with Toyota, which sells two sibling coupes, the Scion FR-S in the United States and the Toyota 86 in other markets.
Doll said Subaru also is asking parent Fuji Heavy Industries for more units of the XV Crosstrek, which was launched in September. Through October, 3,076 of the small crossovers have been sold in North America. Doll wants to bring monthly sales from about 2,000 to 2,500 units.
The XV Crosstrek has mainly attracted conquest buyers.
Doll said: "It is an eye-catcher and has been bringing younger and more style conscious buyers to the brand."
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