Fiat picks 'Seduction' over Charlie Sheen
Sheen: “House arrest”
Fiat's "Seduction" commercial -- which went viral online way back in November -- may have been a hit during this month's Super Bowl, but the commercial that Fiat did not run might have made more news.
Chrysler Group shot a commercial for the Fiat 500 featuring actor, bad boy and self-described "warlock" Charlie Sheen. Shown to Fiat dealers at this year's National Automobile Dealers Association convention in Las Vegas, the spot shows Sheen racing around inside a mansion behind the wheel of the subcompact. Attractive women and men are plentiful all along his indoor course, and at the end of his journey, the door opens and Sheen's leg -- complete with ankle bracelet -- comes into view. Sheen declares that "house arrest" isn't so bad, according to those who have seen the spot.
Chrysler Group wouldn't comment on the commercial or say whether it would ever run.
Had it aired during the Super Bowl, the automaker would have had Clint Eastwood on at halftime asking how America can "come from behind ... and how do we win?" and Sheen on a little later just, well, "WINNING!"