Mahindra likes it quiet -- too quiet, says U.S. distributor
But Perez declines to say when the pickup finally will go on sale here, after three previous missed target dates.
"I don't want to speculate anymore," Perez said. The small diesel pickup had been scheduled to go on sale in February after two delays last year.
As for rumors that he is burning through his startup capital, Perez said he has enough funds to go on for two more years without selling anything, if need be.
But he doesn't expect that to happen. Mahindra is "moving forward, they're just not telling anybody," said Perez, CEO of Global Vehicles of Alpharetta, Ga., Mahindra's U.S. distributor.
"It's a battle with Mahindra to get information from them," he said. "It's not because they don't have the information. It's the culture. They don't like to make announcements.
"I argue with them all the time about this issue. I say, 'Guys, give the dealers transparency. Tell them step by step where we are.'
"I've told them, 'The credibility is going to go away if you don't step forward and tell the dealers where we are.'
"But they say they don't like to announce anything until it's done."