Whitacre talks payback, ‘new GM' in 2nd ad

GM CEO Ed Whitacre first starred in the automaker's “May the Best Car Win” commercial last year.
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DETROIT -- General Motors Co. will use a TV commercial starring CEO Ed Whitacre to spread the word that it has paid back loans to U.S. and Canadian governments.

In the commercial -- Whitacre's second since becoming chairman of GM last summer -- the CEO points to the repayment of the loans as a sign that GM is using the government investment to become successful.

He acknowledges that many Americans didn't agree with the government's bailout of GM.

“Quite frankly, I can respect that,” he says.

But he says GM is putting people back to work and invites the public to check out the “new GM.”

“Our goal is to exceed every expectation you've set for us,” Whitacre says.

The commercial hit networks at noon today and runs through April 27, GM spokeswoman Ryndee Carney said.

Whitacre first starred in the automaker's “May the Best Car Win” commercial last year, saying in the spots that at first he had doubts about the company.

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