2011 Ford Super Duty pickup gets price hike, content upgrade

The 2011 Ford F-series Super Duty debuts this spring.

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Jamie LaReau
Automotive News
February 17, 2010 - 4:31 pm ET

DETROIT -- Ford Motor Co.'s redesigned 2011 Super Duty pickup will carry a base sticker price higher than its predecessor but will include upgraded content, such as a new six-speed transmission. Ford also will offer its first diesel V-8 engine designed in-house.

The pickup, which goes on sale this spring, starts at $28,995, according to a dealer and a source familiar with the program. The 2010 Super Duty 250 starts at $26,850. Both prices include shipping.

The Super Duty will be a key vehicle this year because Ford executives expect the housing market to improve in the second half and commercial-fleet pickup sales to spike. In January, sales of the F series rose 10 percent to 27,630 trucks vs. a year ago.

Ford engineers say the new transmission for its 2011 Super Duty will achieve significant performance and fuel economy improvements over the current five-speed automatic. The diesel engine invoice price starts at $6,503, according to Pickuptrucks.com.

Ford will reveal details on the fuel economy of the pickup closer to launch. Ford declined to comment on the price.

You can reach Jamie LaReau at jlareau@crain.com. -- Follow Jamie on

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