VW confirms stop of pick-up for Europe

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Automotive News Europe
July 4, 2008 14:46 CET
HANNOVER (Thomson Financial) -- Volkswagen truck unit VW Nutzfahrzeuge confirmed it has stopped plans to build a pick-up truck for the European market given the high oil prices and prospects that such a model would not sell well.

A VW Nutzfahrzeuge spokesman -- who was confirming a report in the Hannoversche Allgemeine Zeitung -- said an analysis showed there is no sufficient market for such a vehicle with a huge loading space and given the high oil prices, the overall conditions for such a pick-up has "radically changed".

The pick-up was planned to be built at Hannover from 2010.

He said however VW is sticking to its plan for an open pick-up, which would be built at VW's Argentinian plant in Pacheco and sold in emerging markets.

Last autumn, VW announced it would invest about 223 million euros in Pacheco as part of plans to build there the "Pick-up Robust" from 2009.

The annual unit production of Pick-up Robust is planned at 90,000 units.

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