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ReprintsIDEA concept built in 30 days
LUCA CIFERRI
Automotive News Europe
May 16, 2008 16:12 CET
"At a management meeting held on April 8 we decided to create a concept car for our 30th anniversary and we gave our team a week to come up with design proposals," said IDEA Institute CEO Pietro Lardini. On April 15, Umberto Palermo, the 34-year old head of IDEA Institute design team, proposed virtual reality renderings for several possible vehicles. "The same day management approved a proposal for a two-seat barchetta inspired by racing cars from the 1940s," Palermo said. From the evening of April 15, IDEA began a round-the-clock race to have the car ready for a May 15 unveiling. Seats were added just three hours before the Era was unveiled late yesterday. The Era is just a styling model, which, like the 1940s racing barchettas, does not have doors. The Era is 4300mm long and 1840mm wide. It could have two possible technical layouts: • front-wheel-drive with a transversal four-cylinder engine • rear-wheel-drive with a longitudinal V-6 engine The Era will make its public debut on Monday, May 19, at the Automotive News Europe Congress in Turin, Italy. You may e-mail Luca Ciferri at lciferri@craincom.de |
You can reach LUCA CIFERRI at lciferri@craincom.de.
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