IDEA concept built in 30 days
Reprints
Print
Respond
TURIN -- Italian design and engineering consultancy IDEA Institute unveiled the Era, a concept car conceived to celebrate the company’s 30 years of activity. The concept was built in just 30 days.
“At a management meeting held on April 8 we decided to create a concept car for our 30th anniversary and we gave our team a week to come up with design proposals,” said IDEA Institute CEO Pietro Lardini.
On April 15, Umberto Palermo, the 34-year old head of IDEA Institute design team, proposed virtual reality renderings for several possible vehicles.
“The same day management approved a proposal for a two-seat barchetta inspired by racing cars from the 1940s,” Palermo said.
From the evening of April 15, IDEA began a round-the-clock race to have the car ready for a May 15 unveiling.
Seats were added just three hours before the Era was unveiled late yesterday.
The Era is just a styling model, which, like the 1940s racing barchettas, does not have doors.
The Era is 4300mm long and 1840mm wide. It could have two possible technical layouts:
• front-wheel-drive with a transversal four-cylinder engine
• rear-wheel-drive with a longitudinal V-6 engine
The Era will make its public debut on Monday, May 19, at the Automotive News Europe Congress in Turin, Italy.
You may e-mail Luca Ciferri at lciferri@craincom.de
You can reach Luca Ciferri at lciferri@crain.com.
