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ReprintsJapan to elderly drivers: Hang up the keys
Hans Greimel
Automotive News
April 1, 2008 - 12:47 pm ET
TOKYO -- Police are tackling one of the biggest dangers on Japan's congested roads: elderly motorists. In a new safety push launched today, elderly drivers will soon be lured to hand in their licenses. The campaign comes amid soaring accident rates among the elderly, who jam Tokyo's streets. If successful, the move also would take a bite out of car sales to the one segment of Japan's society that is expanding: retirees. The Tokyo Metropolitan Police are leading the drive. So far, they have rallied some 30 businesses to entice old people to hang up the keys with discounts and cash incentives. Among the benefits are free home deliveries from an upscale department store chain, restaurant discounts at Tokyo's Imperial Hotel and reduced interest rates at a local bank. Domino's Pizza is even knocking 10 percent off its menu prices. "Are you losing your confidence in driving? Is your family telling you they are worried about your driving?" the police ask on their Web site. "Then think about turning in your license." Japan has one of the fastest aging populations in the developed world. While overall traffic accidents have declined 20 percent in the past six years, according to police, accidents involving drivers over 70 have surged 35 percent. |
You can reach Hans Greimel at hgreimel@crain.com.
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