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ReprintsTata will keep Jaguar, Land Rover’s heritage
Tony Lewin
Automotive News
March 4, 2008 - 11:20 am ET
GENEVA -- Tata Motors will respect the British heritage of the Jaguar and Land Rover brands, Tata Group Chairman Ratan Tata said. "Our plan would be to retain the image, the touch and the feel of Jaguar and Land Rover. We will not tinker with the brands in any way. They are special global brands and whoever acquires them has a responsibility to nurture them and enable them to prosper," Tata said at the auto show here. Tata said his company will not transfer Jaguar and Land Rover production or component sourcing from the UK to low-cost countries, as had been feared by the UK labor unions. "We are conscious that the brands belong to Britain. These brands will continue to belong to Britain," Tata said. Tata said his company will keep the brands' existing managements in place. He said he likes Jaguar and Land Rover's plans for future models. "We have seen products that are really exciting," Tata said. In January, Ford named Tata as the preferred bidder for Jaguar and Land Rover. Ford put the brands up for sale in June 2007. You may e-mail Tony Lewin at autonews@crain.com |
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