Ford prices the Flex at $28,995

DETROIT -- Ford Motor Co. is pricing the new 2009 Ford Flex at the top of its crossover lineup.

The Flex will go on sale this summer at a starting price of $28,995, including shipping charges, according to a price list Ford distributed to its dealers. The three-row Flex is being offered in three trim series and in front-wheel-drive and all-wheel-drive versions.

While the base model, a fwd Flex SE, comes in under $30,000, the rest of the series carry prices well over that threshold. The most expensive model, an awd Flex Limited, is priced at $37,255, including shipping, and before options.

The Flex slots immediately above the Taurus X crossover, which starts at $27,605 including shipping for 2008, according to Ford.

The Flex will be Ford's largest and most luxurious crossover. It replaces the defunct Freestar minivan as the brand's big people mover. The Flex, built with conventional rear doors instead of sliding doors, will be available in six- or seven-passenger versions.

Ford will assemble the Flex at its Oakville, Ontario, plant.

You can reach Amy Wilson at awilson@crain.com.


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