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ReprintsCadillac challenges dealers to boost sales
Jamie LaReau
Automotive News
February 18, 2008 - 12:01 am ET
SAN FRANCISCO — Cadillac leaders challenged dealers to ride the momentum of the new CTS sedan and bring the brand's annual sales back to the 2005 level of 192,000 retail sales. "I laid out the sales challenge because we've got to turn this around," Jim Taylor, Cadillac general manager, told Automotive News after the make meeting. Dealers are up for the challenge, saying they'd like to reach 210,000 units sold by year end. One dealer says that given the brand's strong product lineup with the new CTS and the Escalade SUV still in demand, reaching 192,000 should be possible. "It's just one more a month, and we're there," said Lynn Thompson, owner of Thompson Sales Co. (Buick-Pontiac-GMC-Cadillac-Saab) in Spring-field, Mo.
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Cadillac also teased dealers with talk of a CTS coupe variant similar to the concept vehicle shown at the Detroit auto show, dealers say. Cadillac did not indicate when the vehicle might be built. "They talked about the CTS coupe coming, which is just awesome," Thompson said. "We will do really well with that. It's for the person who doesn't have any kids and wants something stylish." To continue the brand's image boost, Cadillac pushed dealers to emphasize the Platinum series. Cadillac will offer a Platinum series this spring on the Escalade similar to the one it has on the DTS sedan. |
You can reach Jamie LaReau at jlareau@crain.com.
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