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ReprintsBaravalle to leave Alfa Romeo
Luca Ciferri
Automotive News Europe
December 7, 2007 11:41 CET
TURIN -- Antonio Baravalle is leaving as CEO of Alfa Romeo, Fiat Group Automobiles' premium sports car division, after an eight-year stint in the auto business. In February, Baravalle, 42, will become CEO of Einaudi, the publishing house of Italy's Mondadori media group. Fiat declined to comment on a report by Italian newspaper Il Sole 24 Ore that did not identify a source. But people familiar with the matter told Automotive News Europe that Baravalle is leaving the auto industry at his own request. Born in Turin, Baravalle graduated in mathematics and physics and after university started as a marketer of household products. He joined Fiat in 1999 and held a variety of marketing positions. In September 2003, Baravalle was appointed head of marketing at Alfa Romeo. In November 2004, he was promoted to head the Lancia brand. He was appointed to his current post as Alfa Romeo CEO in September 2005. Fiat is expected to select an internal candidate as Baravalle's successor. Although Fiat Group Automobiles does not report individual results of its various brands, Alfa Romeo is said to be the automaker's biggest money loser. Alfa's global sales this year will be similar to last year's 152,000 units. A year ago, Fiat Group CEO Sergio Marchionne challenged Alfa Romeo to double sales to 300,000 by 2010. |
You can reach Luca Ciferri at lciferri@craincom.de.
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