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ReprintsWhite washes away silver for most popular auto color
Ryan Beene
Automotive News
December 4, 2007 - 1:52 pm ET
White was the most popular automotive color in North America in 2007, overthrowing silver's seven-year reign as the top choice. White and white pearl are trend-shifting colors, according to DuPont's 2007 Global Automotive Color Popularity Report. "The rise in popularity of white/white pearl and the long reign of silver suggest that we can expect a more dramatic shift in the top color choice," Karen Surcina, DuPont Automotive Systems' color marketing manager, said in a statement. Nineteen percent of the overall vehicle market in North America went to white/white pearl, which took 26 percent of the SUV and truck category. White and white pearl tied with black in the luxury category as the most popular color, according to the report. "We are not surprised to see a proliferation of white/white pearl in DuPont's report this year," Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement. "It follows the global trends in home furnishings, fashion, consumer products and industrial design, where we're seeing a return to white as a clarifying agent before change, a color of purity and minimalism." |
You can reach Ryan Beene at rbeene@crain.com.
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