Ford products start to reflect Mulally's global plan
Amy Wilson
Automotive News
August 27, 2007 - 12:01 am ET
DETROIT - Nearly a year after becoming Ford Motor Co. CEO, Alan Mulally is putting his stamp on the automaker's product plans. Shared global products are the hallmark of Mulally's strategy. Ford is developing global products for several segments, starting with subcompact and small cars. Global mid-sized and rear-wheel-drive cars also are possible. "I am really encouraged with our work to leverage the Ford brand around the world," Mulally said in a July interview. "I think we're ahead of where I'd thought we would be on coming together on global platforms - getting the volume up, the scale up, the commonality up." To speed the process, Mulally made Derrick Kuzak his global product czar late last year. Mulally also has deemed that Ford's European operations will have a greater hand in developing vehicles for North America. Australia is another possible source. For instance, a coming subcompact - or B-segment sedan - for the United States is largely being engineered by a team in Germany. Mulally is careful to note that North American representatives are on the team and will ensure that a version of the B-car is tuned for American tastes. Ford also is developing a family of small cars and crossovers - C-segment vehicles - that will be based on its next generation of European entries. The only hitch for 62-year-old Mulally? Although his contract with Ford is open-ended, he could be retired by the time Ford's entire lineup of global vehicles hits the road. Many global cars won't arrive here until well into the next decade. That means Mulally must put Ford on its way to financial health well before the automaker realizes the cost savings that will come with shared global vehicles. What follows are Ford Motor's U.S. vehicle plans for the 2008 through 2011 model years - compiled from suppliers, analysts and company sources. Not all programs have been given final approvals and could change. There's one wild card that could crimp Ford's product plans. A 35-mpg corporate average fuel economy rule, if approved, could hurt the business case for trucks and larger cars. You may e-mail Amy Wilson at awilson@crain.com
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You can reach Amy Wilson at awilson@crain.com.
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Ford is developing global products for several segments, starting with subcompact and small cars. Global mid-sized and rear-wheel-drive cars also are possible. |
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