An even bigger Tundra pickup is on the way, Toyota tells dealers

Article Tools
Reprint Reprints image Print
Send a letter Respond Size: larger  smaller
Related Topics
Mark Rechtin
Automotive News
February 5, 2007 - 9:19 pm ET
Having whetted dealers' appetites with the redesigned 2007 Tundra full-sized pickup, Toyota Division told dealers that an even larger version is on the way.

"We asked about the product horizon beyond the half-ton truck, and they assured us that it is coming," said Devin Graves,owner of Putnam Toyota in Altus, Okla.

Graves' dealership already sells four times as many trucks as cars, a ratio likely to grow with the new Tundra.

"A three-quarter or one-ton truck, especially one with a diesel, would really bolster our position," Graves said.

Toyota officials declined to give specifics on the announcement. One executive, speaking on condition of anonymity, said Toyota is studying such a plan, and that "it would be safe to say" the automaker likely would bring a larger Tundra in three or four years.

You may e-mail Mark Rechtin at mrechtin@crain.com

You can reach Mark Rechtin at mrechtin@crain.com. -- Follow Mark on Twitter

image Print   Send a letter Respond to Editor   Reprint Reprints        

COMMENTS

Have an opinion about this story?
Click here to submit a Letter to the Editor, and we may publish it in print.

Or submit an online comment below

Readers are solely responsible for the content of the comments they post here. Comments are subject to the site's terms and conditions of use and do not necessarily reflect the opinion or approval of Automotive News. Readers whose comments violate the terms of use may have their comments removed or all of their content blocked from viewing by other users without notification.