Ford expects PAG profit in '07

Key calculation: Volvo black ink must hide Jag's red

image
ENLARGE
Jaguar is responsible for most of PAG's red ink.
 
LOS ANGELES - After losing money for three years, Ford's Premier Automotive Group may be back in the black in 2007.

"We expect PAG to be profitable this year," said Ford CFO Don Leclair.

It boils down to this: Can Volvo earn more than Jaguar will lose?

In 2006, the four European luxury brands lost $327 million before taxes. That brought their three-year losses to $1.15 billion.

Blame Jaguar for most of the red ink. Ford sources say the British brand has lost $500 million to $1 billion a year since 2001. Jaguar executives concede the unit likely will lose money in 2007 and 2008 as well.

Ford does not break out earnings for individual PAG brands. But insiders say Volvo traditionally shores up the group's bottom line.

Volvo typically has earned $800 million to $1.2 billion a year. Land Rover has begun to eke out a slim profit, sources say.

In 2006, an aging product line hampered Volvo's performance, contributing to losses at the Swedish unit in the second and third quarters.

PAG's lineup of new products "is being very well received," said Ford CEO Alan Mulally. "They are making tremendous progress, all of those brands, on their quality and productivity."

Last year's $327 million loss compared with an $89 million loss in 2005. Leclair said the earnings decline last year "is more than explained by prior-model warranty accrual adjustments at Jaguar and Land Rover, as well as unfavorable currency exchange."

This year's expected pretax profit would not include a one-time gain from the sale of Aston Martin. That deal, which should add about $1 billion to Ford's coffers, is expected to be announced before April.

Three suitors, who have not been publicly identified, are vying for the rights to Aston, which rarely has turned a profit in nearly a century of existence.

You may e-mail Mark Rechtin at mrechtin@crain.com

You can reach Mark Rechtin at mrechtin@crain.com.


COMMENTS
Readers are solely responsible for the content of the comments they post here. Comments are subject to the site's terms and conditions of use and do not necessarily reflect the opinion or approval of Automotive News. Readers whose comments violate the terms of use may have their comments removed or all of their content blocked from viewing by other users without notification.



image
ENLARGE
Ford CEO Alan Mulally says the new products coming from Premier Automotive Group are being "very well received. They are making tremendous progress, all of those brands, on their quality and productivity."


 

 

Unlimited access
to our website
news and data
Plus you'll get the
print edition of
Automotive News
delivered to your
home or office
every week
 
By taking advantage of this online offer, you'll get an entire year's subscription for only $155 - that's less than 50¢ a day!
*Name:
*Email:
*Company:
*Address:
*City: *State: 
*ZIP/Postal:
*Country: