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SHOW STOPPERS

As brands rethink vehicle debuts, auto shows scramble to stay relevant

Ford will miss 2019 Geneva show

Ford will miss the 2019 Geneva auto show. The automaker said the show's timing didn't fit its launch schedule and wouldn't represent good value.

Volvo to skip 2019 Geneva auto show

Volvo will skip the 2019 Geneva auto show and said its participation in other automotive exhibitions will no longer be a given as it focuses on "purpose-specific communications."

Detroit show losses

12 brands that had been long-time Detroit participants have departed since 2015

Click on a gray box to learn what happened to the brand.

Mazda leaves Detroit Volvo Mercedes-Benz Tesla Land Rover Porsche Scion Jaguar Audi BMW Mini
Remaining brands

Brands that will be in Detroit in 2019

Departing brands

Brands that have announced their departures since 2015

Mazda announces Detroit departure in July 2016

Mazda departs in 2017, citing need to concentrate on smaller events and save marketing dollars. The company said it will focus on the Los Angeles and New York auto shows instead.

STORY: Detroit auto show preview: Maserati to Volvo
Volvo did not introduce vehicles at the 2018 Detroit auto show

Not only did Volvo not accept an award at the 2018 Detroit auto show, it also announced plans to skip the 2019 Geneva auto show. The company has recently said its participation at other auto exhibitions would no longer be a given as it focuses on "purpose-specific communications."

STORY: Detroit auto show preview: Maserati to Volvo
Mercedes-Benz AMG announces plans to skip 2019 Detroit auto show in February 2018

The company cited the "rising complexity" of the auto industry and a range of products and services it is developing as reasons to reassess its participation in the show.

STORY: Mercedes confirms plans to skip 2019 Detroit auto show
Tesla announces in December 2015 its plans not to attend 2016 Detroit auto show

Tesla has not returned to the auto show since announcing very shortly before the 2016 show that the company would not attend.

STORY: Tesla pulls out of Detroit's 2016 North American International Auto Show at the last minute
Jaguar Land Rover announced decision to skip 2016 Detroit auto show in November 2015

The company cited an increase in attention toward other international shows as its reason for backing out of the Detroit show.

STORY: JLR won't attend Detroit auto show
Porsche announces 2017 Detroit auto show departure in July 2016

Volkswagen's sports car unit announced its plans to instead focus on trade shows in New York and Los Angeles, noting the cost and value of participating in Detroit were no longer beneficial.

STORY: Porsche to skip 2017 Detroit auto show
Toyota scraps the Scion brand

Toyota pulls the plug on Scion in February 2016. The funky upstart brand was launched in 2002 to appeal to the finicky younger buyers Toyota was struggling to connect with on its own. Toyota says the parent brand was no longer struggling to connect with those buyers.

STORY: Toyota to scrap Scion brand, keep the cars
Jaguar Land Rover announced decision to skip 2016 Detroit auto show in November 2015

The company cited an increase in attention toward other international shows as its reason for backing out of the Detroit show.

STORY: JLR won't attend Detroit auto show
Audi announced in May its plans to sit out the 2019 Detroit auto show

Joining BMW and Mercedes-Benz, the German premium brand said it will sit out the 2019 show in Detroit, but will evaluate future shows on a "case by case basis."

STORY: Audi to skip 2019 Detroit auto show, joining BMW, Benz
BMW joined German rival Mercedes-Benz and pulls out of Detroit auto show

BMW announced plans to not attend the 2019 NAIAS, stemming from an ongoing examination of their presence at trade-shows and other engagements as well as exploring alternative platforms.

STORY: BMW pulls out of Detroit auto show
In December 2015, Mini announces plans to skip 2016 Detroit auto show

The BMW-owned brand would not exhibit at the Detroit show due to new product and brand strategy that increase Mini's access to other target groups, the company said.

STORY: Tesla, Mini to skip Detroit auto show
VW brand to skip 2018 Paris auto show

A spokesman for VW's French operations said that other Volkswagen Group brands -- Audi, Porsche, Skoda and Seat -- are still scheduled to attend the October show.

Auto shows scramble to remain relevant

BMW's decision to unveil a car in a video game illustrates how the digital era is transforming the way automakers introduce vehicles, forcing Detroit and other big auto shows to figure out how to stay relevant.

How the extravagant Tokyo show lost its mojo

Back in its crazy, hazy heyday, the Tokyo Motor Show was the place to be. Even after Japan's economic miracle deflated in the late 1990s, the show sustained much of its allure. But then it was unceremoniously knocked off-kilter by a brutal one-two punch.

For many brands, regional auto shows are big deals

With one in four new-car buyers attending an auto show before they purchase, many automakers are figuring out new ways to attract visitors to their displays.

Audi to skip 2019 Detroit auto show, joining BMW, Benz

In dropping out of the 2019 Detroit auto show, Audi said it will continue to evaluate auto shows case by case, relative "to the timing of our product introductions and the value the show brings from a media and consumer perspective."

Detroit auto show, facing competition and brand departures, mulls October date

The Detroit auto show, faced with growing competition and the departure of several brands such as Mercedes, is considering a move from its typical January run dates to October.

Mercedes set to pull out of '19 Detroit auto show

Mercedes-Benz -- a high-profile mainstay of the Detroit auto show -- is poised to withdraw from the event next year, sources at the German carmaker said. A withdrawal would mark the latest setback for the Detroit show, which has watched brands such as Mazda, Volvo, Porsche, Jaguar and Land Rover pull out.

Frankfurt no-shows signal brands' investment shift

The number of automakers skipping next month's Frankfurt auto show highlights a shift in thinking among carmakers as they increasingly opt for their own events or choose to attend smaller, but more diverse shows.

Tokyo just can't woo Detroit 3

This year's Tokyo Motor Show, positioning itself as a connected-car showcase of future trends, isn't drawing the Detroit 3.

GM, Ford will skip connected car-themed Tokyo show

This year's Tokyo auto show is positioning itself as a connected car showcase of trends "beyond the motor," but the futuristic theme isn't enough to draw the Detroit 3.

Peugeot, Fiat and Nissan among brands skipping IAA

Peugeot, Fiat, Nissan and at least six other brands will skip the biennial Frankfurt auto show this autumn as automakers continue to shift their marketing spending into new areas.

FCA picks CES over Detroit show for press reveal

Fiat Chrysler will not hold a press reveal of a new or refreshed vehicle at the Detroit auto show in January for the first time since 2010, choosing instead to hold a press conference at the Consumer Electronics Show in Las Vegas six days earlier.

Big auto shows forced to share the spotlight

Nissan's effort to grab headlines with a solo launch event in Miami shows how automakers increasingly are weighing alternatives to the major international auto shows.

Mazda, Bentley, Lambo join list of brands skipping Paris show

Mazda, Bentley and Lamborghini have joined Ford, Rolls-Royce and Volvo on the list of automakers that will skip the Paris auto show, which starts next week. The Japanese, British and Italian automakers will instead focus on smaller events that are less costly.

Ford, Volvo, Rolls-Royce among automakers skipping Paris show as glitz fades in Web age

Ford, Volvo and Rolls-Royce are among the automakers skipping the Paris auto show as the once-unmissable event succumbs to changes sweeping the auto industry. Instead of spending millions to woo consumers to crowded exhibition centers, companies are reaching out to buyers where they like to spend time -- on Instagram and blogs.

Porsche to skip 2017 Detroit auto show

Porsche will skip the Detroit auto show next year as part of plans to focus on trade shows in New York and its most important U.S. market for sports cars, Los Angeles.

Ford will skip Paris auto show this year

Ford will skip this autumn's Paris auto show, claiming the timing doesn't fit with its launch schedule.