J Ferron

Director of Judges
Automotive News PACE Innovation Awards

J Ferron was appointed Director of Judges for the Automotive News PACE Award's honoring innovation, technological advances and breakthrough processes after he retired from PricewaterhouseCoopers (PwC).

At PwC and J.D. Power & Associates, Mr. Ferron's international consulting work spanned the entire manufacturing and distribution value network. He is an author, industry commentator, an attorney and an industry thought leader on processes for companies to accelerate collaboration and innovation in their enterprises.

He co-authored the PwC study, The Second Automotive Century, regarding the coming radical changes in the automotive industry. He was one of the authors of, The Collaborative Imperative, published by PwC Consulting (later re-published by IBM) to document the business model changes for successful collaborative business relationships.

As Senior Partner at J. D. Power & Associates, and also Managing Director of their Tokyo joint-venture company he published, The Revolution in Auto Retailing, and was a research associate working with MIT's International Motor Vehicle Program which published the best selling, The Machine that Changed the World! (Republished 2007).

As National Automotive Dealers Association vice president he worked on Capitol Hill and with regulatory agencies representing 20,000 franchised car, truck and heavy truck dealers. There he co-authored the book, Betting on the Franchise, which predicted the unbundling of the dealership facilities, network shrinkage, public ownership, industry consolidation, and the narrowing retail margins.

Mr. Ferron is chairman of the Northwood University Board of Trustees, a business university for entrepreneurs, overseeing the expanding international curricula for undergraduate, graduate, and advanced degree programs for the approximately 6,000 full time equivalent students.

He is a lawyer, with a juris doctor degree from George Washington University National Law Center. He is on the Visiting Committee of the University of Michigan Center of Theoretical Physics. He is a long time SAE member.

Mr. Ferron is a graduate of the U.S. Air Force Academy. A pilot and combat veteran, he flew over 350 sorties in Vietnam on two different tours and has been awarded the Distinguished Flying Cross and the Air Medal with six oak leaf clusters.