Speakers

Loren Angelo
Director of Marketing
Audi of America

Loren AngeloLoren Angelo is director of marketing for Audi of America, responsible for strengthening the image of the brand in the United States.

Mr. Angelo leads all marketing efforts for Audi of America that include overseeing brand strategy, advertising/media development, retail marketing, experiential programs/partnerships, relationship marketing, branded entertainment and the brand's social media strategy. It also includes the responsibility for alignment of the brand strategy between Audi of America and global Audi AG brand priorities.

The marketing leadership that Mr. Angelo brings to this role can be seen in the example of the company's innovative campaign around the launch of TDI clean diesel vehicles in the United States which he led a few years ago. It helped double sales volume for the Audi Q7 and A3 model lines. He also has helped build brand recognition by overseeing recent high-profile media launches for the A4, Q5, A6, A7 and A8. To bring the Audi brand experience directly to consumers, Mr. Angelo is responsible for leveraging brand partnerships with the U.S. Ski Association and the American Film Institute. Elevating the brand into the American conversation is a priority which he has focused on through prominent branded integrations such as the Iron Man franchise and by leading social initiatives such as #wantanR8. The success of the brand on these campaigns comes from the leading marketing team at Audi of America he oversees and the strong integration of the 15+ Audi marketing agency partners.

Mr. Angelo joined Audi of America in 2008 as the communications and advertising manager, and assumed his broader duties as general manager of brand marketing in 2010. He joined the company after a seven-year stint with Merkley + Partners New York, the advertising agency of record for Mercedes-Benz USA.

Mr. Angelo received a marketing management degree at the University of North Carolina.

Timothy J. Mahoney
Chief Marketing Officer Global Chevrolet and
Global GM Marketing Operations Leader
General Motors Company

Timothy J. MahoneyTim Mahoney was appointed as chief marketing officer global Chevrolet and global GM marketing operations leader in April 2013.

Mr. Mahoney has nearly 30 years of automotive industry marketing experience. His key responsibilities include Chevrolet global marketing, and to follow the initiatives to align and grow the brand globally, including the selection of Commonwealth, a newly formed global advertising agency, and the establishment of Chevrolet's new global communications platform, Find New Roads.

Mr. Mahoney began his automotive career in 1984 with Subaru of America Inc., where he became director of marketing from 1995-1999. He became general manager, marketing from 1999-2003.

In 2004, he was promoted to vice president of marketing, from the parent company, Porsche AG as the North American leader for the development of a 5 Year Strategic Plan.

Mr. Mahoney returned to Subaru in 2006-2011 as the senior vice president/chief marketing officer for Subaru of America, reporting directly to the chief operating officer. He was in charge of the following areas: research and planning, marketing communication, corporate communication, product management, and customer dealer service.

From 2011-2013 Mr. Mahoney joined Volkswagen as the chief product and marketing officer, reporting directly to the president and CEO of Volkswagen Group of America Brand, and responsible for aligning the strategic direction of the brand's product planning and promotional efforts in the US.

Tim Mahoney earned a master degree in business administration in marketing management at Drexel University in 1983 and a bachelor's degree in arts of foreign languages & international studies from Newberry College in 1978.

Vinay Shahani
Vice President of Marketing
Volkswagen of America, Inc.

Vinay ShahaniVinay Shahani is the vice president of marketing for Volkswagen of America. In this role, Mr. Shahani is responsible for leading all aspects of marketing for the Volkswagen brand in the United States. He reports directly to Michael Horn, president and CEO of Volkswagen Group of America.

Mr. Shahani came to Volkswagen as a seasoned automotive executive having spent nine years at Nissan North America in various sales and marketing functions, most recently as the director of marketing for the Nissan Brand. Prior to that, Mr. Shahani worked for Sun Microsystems, Arthur Andersen and Ford Motor Company in a variety of marketing, management and engineering roles.

Mr. Shahani earned an undergraduate degree in mechanical engineering from the University of Michigan and a master's degree in business administration and engineering from Stanford University.

Matt VanDyke
Director
Global Lincoln

Matt VanDykeMatt VanDyke, director, global Lincoln, is using his marketing prowess to re-establish the brand as a luxury leader. With 20 years of luxury automotive experience, Mr. VanDyke is well-equipped to lead the marketing, sales and service team at Lincoln.

Since 2008, Mr. VanDyke has worked as part of the Ford Motor Company team to help launch and invest in new products by leading strategic research and establishing Lincoln's new agency, HudsonRouge, located in New York City's Gramercy Park.

Recent successes include the relaunch of the Lincoln Motor Company and the arrival of the new midsize sedan, the 2013 MKZ.

Matt VanDyke is also involved in the brand's 2014 launch in China as Lincoln brings its rich heritage and a unique alternative to the evolving luxury car customers in one of the world's most important auto markets.

Mr. VanDyke was formerly director, U.S. marketing communications where he led the way for Ford and Lincoln advertising. During his tenure, he launched more than 15 new vehicles as well as brand and retail campaigns to help transform opinion of the Ford brand in the U.S.

Matt VanDyke holds a bachelor of science in business administration from Miami University.

Speakers subject to change without notice.

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