Speakers

Additional speakers to be announced soon.

Dean Evans
Chief Marketing Officer
Subaru of America, Inc.

Dean EvansDean Evans is the chief marketing officer for Subaru of America, Inc. He is responsible for the company's marketing, corporate communications and customer service operations.

Having spent half of his 23 year experience in digital, Mr. Evans brings to Subaru a strong focus on this area as well as a deep understanding of how digital and social outreach are strong drivers for today's consumers. Prior to joining Subaru, Dean Evans was CMO at Dealer.com, a leading automotive marketing solutions company and was also director of global customer relations for Jaguar Land Rover Aston Martin. Mr. Evans also worked previously for the Chrysler Corporation and as general manager at an automotive dealership.

Kim McCullough
Brand Vice President
Land Rover North America LLC

Kim McCulloughKim McCullough became brand vice president of Land Rover North America, LLC., in March, 2011. Ms. McCullough is responsible for marketing communications and product planning for Land Rover in the United States.

Kim McCullough has over 20 years of expertise in developing brand and marketing strategies for a number of automotive manufacturers. Prior to joining Land Rover North America, Ms. McCullough was assistant general manager, Lexus Western Area. Prior to that, Ms. McCullough held multiple senior marketing positions at both Nissan and Toyota, including leading consumer communications for the entire Toyota division. From 1997 to 2001 Ms. McCullough worked in marketing at Land Rover North America.

Kim McCullough holds a degree in marketing from Florida International University.

Susie Rossick
Sr. Manager,
Honda/Acura Regional Marketing
American Honda Motor Co., Inc.

Susie RossickSusie Rossick is the senior manager of regional marketing for American Honda Motor Company. In this capacity she directs the Honda and Acura regional marketing groups, which includes creative strategies, media and consumer-event marketing. She also works closely with the national dealer network and field staff to ensure that marketing and messaging efforts are aligned, optimal and efficient.

Previously, Ms. Rossick held the position of Acura brand manager, and was responsible for the delivery of all Acura national advertising campaigns. This included managing creative strategy, media and consumer events dedicated to enhancing the Acura Brand, and launching new Acura products.

From 1997 – 2004 Ms. Rossick was the manager of corporate advertising for American Honda. In this role she managed the research, planning, media and creative execution dedicated to generating nationwide consumer awareness of Honda's ingenuity, environmental and technological leadership, and social responsibility. In addition, she managed consumer promotional activities related to Honda's wide-ranging involvement in motor racing, the Los Angeles Marathon, and other consumer promotions.

Ms. Rossick began her career at American Honda in 1984, and has held assistant manager positions in both national motorcycle advertising and Honda national automobile advertising.

Ms. Rossick has a B.A. in journalism with a minor in marketing from California State University, Long Beach.

Brian Smith
Vice President, Lexus Marketing
Toyota Motor Sales, U.S.A., Inc.

Brian SmithBrian Smith is vice president of Lexus marketing for the luxury car division of Toyota Motor Sales (TMS), U.S.A., Inc.

Mr. Smith is responsible for all Lexus marketing activities, including advertising, marketing and lifecycle strategy, incentives, promotions, auto shows, direct marketing, interactive and digital marketing and vehicle accessory pricing.

Since joining TMS in 1982, Mr. Smith has held many positions with the company, including vice president of Lexus sales and dealer development, where he oversaw all activities in the sales, distribution, certified pre-owned and market representation departments. Prior to that, he served as truck and SUV corporate marketing manager, responsible for marketing and management of the pickup truck products and all SUVs in addition to the development and implementation of Heartland strategy and full-size pick-up dealer and field readiness.

He also worked as general manager of the Toyota Denver Region, assistant general manager of the Los Angeles Region, field operations manager of the Cincinnati Region and both district manager and district service manager of the Los Angeles Region. Mr. Smith has also held various staff manager positions within the Lexus Western Area and the Lexus Central Area during the launch of the Lexus Division.

Brian Smith holds a bachelor's degree in psychology from the University of Southern California in Los Angeles, California.

Speakers subject to change without notice.

  • Exclusive Lead Sponsor

  • Tremor Video
  • Reception Sponsor

  • AutoTrader.com
  • Registration Sponsor

  • Cars.com
  • Lunch Sponsor

  • Dataium
  • Post-Event Reception Sponsor

  • Ebay
  • Video Sponsor

  • NCC Media
  • Silver Sponsors

  • AdvertisingAge
  • Autoweek Media Group