Brian Bolain is corporate marketing communications and product marketing manager for Lexus, the luxury division of Toyota Motor Sales (TMS), U.S.A., Inc.
His responsibilities include all product marketing strategy development and advertising creative development for the brand, including broadcast, print, out-of-home, and digital, as well as planning for and procuring the media in which the creative is run. He is also responsible for all Lexus digital sites as well as social media.
Previously, Mr. Bolain held the positions of national marketing strategy manager, national engagement marketing manager, and national digital marketing manager at Lexus.
Prior to those roles, Mr. Bolain served as national sales promotions manager for Scion, where he was responsible for the implementation of the promotions and events portion of the marketing strategy within the U.S. market at launch. Mr. Bolain was a founding member of the Scion group from its inception in February 2000, where his responsibilities during the brand's development included coordination of the overall Scion product lineup, the Scion positioning and marketing strategy and the foundational efforts behind the Scion business model.
Since joining TMS in 1986, Mr. Bolain has also held positions in Toyota's corporate planning, vehicle marketing and parts pricing departments, as well as serving the Lexus division in pricing, sales planning and production planning.
Mr. Bolain is a graduate of the University of Southern California with a bachelor of science degree in aerospace engineering and an MBA with marketing management focus.