Automotive News Marketing Seminar

Olivier François is Chief Marketing Officer (CMO) of Chrysler Group LLC. He also was named to the Group Executive Council (GEC) as Head of Fiat Brand and CMO for Fiat S.p.A. on September 1, 2011. The GEC is the highest executive decision-making body within Fiat outside of its Board of Directors. It is responsible for reviewing the operating performance of the businesses, setting performance targets, making key strategic decisions and investments for the Group and sharing best practices, including the development and deployment of key human resources.

François was appointed President and CEO - Chrysler Brand, Chrysler Group LLC in October 2009. François joined the company from Fiat Group Automobiles S.p.A., where he remained President and CEO - Lancia Brand. He was also the lead Chrysler Group executive for Marketing for the Chrysler and Fiat Group Automobiles brands, responsibilities he will retain.

He has been the lead executive for the Lancia Brand, Fiat Group Automobiles, from September 2005 to August 2011.

To enhance the effectiveness of Fiat Group Automobiles and further strengthen synergies within the company, in January 2009, he assumed Brand Marketing Communication responsible for coordinating communication activities for all brands.

Before joining Fiat in 2005, François worked for Citroen in positions of increasing responsibility.

In 2012, Francois and his marketing team received two prestigious industry honors. Francois was named the "Grand Brand Genius" by Adweek magazine, being recognized as the top marketer from 10 "Brand Genius" winners, and Advertising Age magazine named Chrysler Group the "Marketer of the Year" for a series of advertising campaigns that resonated across America and lifted sales.
François holds a degree in economy, finance and marketing from the Dauphine University (1985) and a diploma from the IEP (Institute des Sciences Politiques) of Paris (1989). François was born in Paris, France.

Jack Hollis is vice president of Toyota Marketing at Toyota Motor Sales (TMS), U.S.A. Inc. He is responsible for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives, NASCAR and motor sports, Internet, and service, parts, and accessory marketing activities.

In his previous position, Mr. Hollis represented the Scion division as vice president responsible for all Scion activities. Just prior, he was corporate manager of Scion, and led overall Scion operations, including sales, distribution, marketing, product development and customer service.

Jack Hollis has served as corporate sales manager of private distributors and sales strategies where he was responsible for all aspects of business relating to Toyota's private distributors, Gulf States Toyota and Southeast Toyota.

Beginning his career with Toyota in 1992, Mr. Hollis served as a management trainee. Since then he has had several national and regional management positions, including vehicle operations manager, sales administration manager, Lexus dealer advertising manager, customer services marketing manager, retail development manager and district manager (sales and parts).

Mr. Hollis also worked as a special assistant to the TMS president, acting as the primary liaison for internal and external groups interfacing with the office of the president and coordinating with executive committee offices while overseeing coordination of the president's daily activities.

A graduate of Stanford University, Mr. Hollis earned his bachelor's degree in economics.

David J. Mondragon is the general manager for U.S. marketing for Ford Motor Company. In this role, Mr. Mondragon will oversee all aspects of U.S. consumer marketing, U.S. product marketing and U.S. marketing communications.

Prior to this position, Mr. Mondragon served as president and CEO of Ford Motor Company of Canada since August 2008. Under his leadership, Ford of Canada became the top selling automaker in the country for the first time in more than 50 years.

Dave Mondragon began his Ford career in an entry-level administrative job at the Edison (N.J.) Assembly Plant and during his successful 25 years with Ford has held a variety of leadership roles within sales and marketing. For two years prior to joining Ford of Canada, Mr. Mondragon served as general manager for Ford's largest market in the U.S., the Southwest Region.

Between 2003 and 2006, Mr. Mondragon served as manager of marketing programs and strategy where he directed national incentive initiatives and led the approach for more than 80 auto shows across the U.S. Responsible for events with the potential to reach millions, Mr. Mondragon re-vamped Ford's presence at U.S. auto shows to fully showcase all aspects of the business.

Mr. Mondragon attended California State University and holds a master's degree in business administration from Northeastern University in Boston.