Speakers

Brian Bolain
Corporate Marketing Communications Manager
Lexus

Brian BolainBrian Bolain is corporate marketing communications and product marketing manager for Lexus, the luxury division of Toyota Motor Sales (TMS), U.S.A., Inc.

His responsibilities include all product marketing strategy development and advertising creative development for the brand, including broadcast, print, out-of-home, and digital, as well as planning for and procuring the media in which the creative is run. He is also responsible for all Lexus digital sites as well as social media.

Previously, Mr. Bolain held the positions of national marketing strategy manager, national engagement marketing manager, and national digital marketing manager at Lexus.

Prior to those roles, Mr. Bolain served as national sales promotions manager for Scion, where he was responsible for the implementation of the promotions and events portion of the marketing strategy within the U.S. market at launch. Mr. Bolain was a founding member of the Scion group from its inception in February 2000, where his responsibilities during the brand's development included coordination of the overall Scion product lineup, the Scion positioning and marketing strategy and the foundational efforts behind the Scion business model.

Since joining TMS in 1986, Mr. Bolain has also held positions in Toyota's corporate planning, vehicle marketing and parts pricing departments, as well as serving the Lexus division in pricing, sales planning and production planning.

Mr. Bolain is a graduate of the University of Southern California with a bachelor of science degree in aerospace engineering and an MBA with marketing management focus.

Erich Marx
Director, Website and Social Media Marketing
Nissan North America

Erich MarxIn his role at Nissan North America, Erich Marx is responsible for the strategy, planning and execution of the Nissanusa.com website, as well as all social media marketing and PR for the Nissan Division. In this leadership role, he guides Nissan online messaging and brand stewardship through customer-facing and press-facing channels. He's been with Nissan for 20 years, working in a variety of disciplines including sales, marketing, distribution and research.

Mr. Marx received his B.A. From Occidental College in Los Angeles, California and earned his MBA from the University of Michigan at Ann Arbor.

Steve Shannon
Vice President of Marketing
Hyundai Motor America

Steve ShannonSteve Shannon is the vice president of marketing for Hyundai Motor America. He is responsible for all marketing activities in the United States.

Prior to joining Hyundai, Mr. Shannon spent more than 25 years at General Motors (GM), most recently serving as the executive director of marketing and product planning for the Cadillac division. He held that position for more than three years spearheading the campaign that gave momentum to Cadillac's recovery and drove mass consumer purchase consideration. In addition to direct functional responsibility in the U.S., Mr. Shannon also had significant integration with key Europe, Middle East and China markets.

While at GM, Mr. Shannon held several other leadership roles in marketing with Saturn, followed by senior posts at Buick and Saab among others.

In addition, he brings overseas perspective and experience having been stationed at GM's European headquarters in Zurich, supporting the Opel brand across the continent.

Steve Shannon graduated from Harvard College with a bachelor of arts and received his masters of business administration in marketing from Columbia University.

Russell Wager
Vice President of Marketing
Mazda North American Operations

Russell WagerAs vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company's U.S. Operations. He brings to Mazda a wealth of experience from more than 20 years in the automotive industry, focused on marketing communications.

Mr. Wager oversees all aspects of U.S. marketing communications including: print and electronic advertising, social media, MazdaUSA.com functions, public relations, brand experience, auto shows, sales training and aspects of retail operations, as well as manages the relationship with the company's integrated marketing communications agency, The Garage Team Mazda.

Mr. Wager joins Mazda from the Asia Pacific region where he spent the last few years at TBWA/Hakuhodo International in Tokyo, and most recently managing a large automotive account at DDB Advertising, as senior vice president and managing director in the agency's Beijing office.

He has led major automotive accounts at a number of the top advertising and marketing agencies in the world, including TBWA\Chiat\Day, David&Goliath, and prior to that, Doner Advertising, directing the same Mazda account that he now leads.

Russell Wager earned his marketing degree from University of Texas at Austin.

Speakers subject to change without notice.

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