The Digital Factor:
Simplifying Communication Across Multiple Channels
Nearly 1,000 people working in advertising, marketing and publishing as well as many automotive executives joined top west coast auto industry executives at the annual Automotive News Marketing Seminar in Los Angeles on Tuesday,
May 13, 2014.
The theme was "The Digital Factor: Simplifying Communication Across Multiple Channels". With the advancement of social media, the resurgence of advertising on network television and the challenge of traditional print campaigns, panelists discussed how they are simplifying communication with consumers in a technology environment that is constantly growing and changing.