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Ford makes coming back to work easier

Ford last fall launched the Career Re-Entry Program, which offers six-month assignments in product development, information technology and manufacturing jobs.

POWER & PASSION

An electric NASCAR? Why not?

NASCAR, a powerful marketing platform, could help automakers sell mainstream America on the electric vehicle. But getting the NASCAR fan base to accept whirring electric motors in place of roaring engines will take time.
■ Ford exec remembers his IndyCar season

Crosstrek becomes new workhorse for Subaru

The Crosstrek, which began life as a lifted Impreza hatchback in 2012, has turned into a sales workhorse for Subaru of America.

Weekend Drive
What automakers learn from racing

Car companies continue to deploy top engineers to racetracks where technology is tested under extreme environmental and competitive conditions. And the stakes are expected to get even higher as manufacturers and racing series advance their pursuit of vehicle electrification.

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Fisker's comeback powered by new battery

Automotive design maven Henrik Fisker's new venture might be less about the automobile than the technology that will power it.

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Ford makes coming back to work easier

Ford last fall launched the Career Re-Entry Program, which offers six-month assignments in product development, information technology and manufacturing jobs.

Supplier's quest for a better lug nut

Fastener and metal component supplier MacLean-Fogg overhauled its entire concept of invention, implementing new design-thinking processes to spur everyday innovation.

VW brand to skip 2018 Paris auto show

A spokesman for VW's French operations said that other Volkswagen Group brands -- Audi, Porsche, Skoda and Seat -- are still scheduled to attend the October show.

BUILDING AND REBUILDING BRANDS

The long and painful birth of Genesis

As thorny as Genesis' retail rework has been, the U.S. dealer showdown is just one of many trials testing global brand chief Manfred Fitzgerald as he births a luxury brand.
■ Mercedes' EQ will define an electric ecosystem
■ Automakers got game
■ Mazda picks up a German accent
■ Lincoln's unlikely comeback journey
■ 'The two extremes' of Porsche
■ How Waymo plans to develop and deploy its brand

Auto shows scramble to remain relevant

BMW's decision to unveil a car in a video game illustrates how the digital era is transforming the way automakers introduce vehicles, forcing Detroit and other big auto shows to figure out how to stay relevant.
■ VW brand to skip 2018 Paris auto show
■ For many brands, regional auto shows are big deals
■ How the extravagant Tokyo show lost its mojo


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