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BMW hires new creative ad agency in U.S.

BMW appointed Goodby, Silverstein & Partners, which has handled advertising for Chevrolet, Saturn and most recently Fiat Chrysler Automobiles, as its lead creative ad agency...

AUDI: 'True partners' with dealers

Profitability has been the key issue for Audi dealers for years, but while pressure on new-vehicle sales margins remains, some of the stress of dealership profitability has...

VW: New management responsive to dealers

The past year for Volkswagen dealers has seen at least some progress toward normalcy as the brand's sales recovered from the devastating impact of the automaker's diesel...

LEXUS: RX L teamwork sets upbeat tone

Carl Sewell III is well into his second year as chairman of the Lexus National Dealer Advisory Council as the group celebrates the work it has done with the automaker to...

JLR: Dealers revved up by new products

Fresh off record Land Rover sales in 2017 and another solid year of growth for Jaguar, 2018 brings more new products, including low-production, high-performance vehicles.

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