Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that come ... » story 10:51 am U.S. ET | Oct. 30 | UPDATED: 10/30/14 1:11 pm ET - adds detail
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General Motors has launched a cutting-edge digital marketing tool to reach customers on Facebook and other popular websites. It assigned one of its top marketing executives to the effort. The goal: Get owners of decade-old small cars to click on an ad encouraging them to have their defective ignition switches replaced before something bad happens.
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